Prudential Corporation Asia Ltd is seeking a Digital Customer Engagement Senior Specialist to design and execute engagement marketing activities on their PRUOnline digital platforms. The ideal candidate will have marketing automation experience, particularly with Salesforce Marketing Cloud, and strong analytical skills to enhance customer engagement and adoption
Job Summary
This role is responsible to design and execute engagement marketing activities to enhance customer engagement and adoption via PRUOnline digital platforms.
The position focuses on customer experience, marketing automation, and data-driven engagement, bridging business needs and technical execution.
Prudential’s purpose is to be partners for every life and protectors for every future, creating a culture where diversity is celebrated and inclusion is assured.
Matching Summary
Match Score: 85
Prudential Corporation Asia Ltd is seeking a Digital Customer Engagement Senior Specialist to design and execute engagement marketing activities on their PRUOnline digital platforms. The ideal candidate will have marketing automation experience, particularly with Salesforce Marketing Cloud, and strong analytical skills to enhance customer engagement and adoption.
Skills & Requirements
Must-have
Salesforce Marketing Cloud
customer journeys
automated campaigns
data-driven marketing
campaign performance analysis
Nice-to-have
collaboration and brainstorming
detail-oriented approach
career ambitions support
Key Requirements
2-4 years Marketing Automation experience
Basic SQL knowledge required
Bachelor's degree in Marketing, Business, or related fields