Associate Media Activation Director

WPP Media

Singapore, Singapore
On-site
Live campaign deployment and trafficking
Real-time budget pacing and optimization
Generative ai tool utilization (gemini)
WPP Media is seeking an Associate Media Activation Director for their AI-driven media operating unit in Singapore. The role involves executing and optimizing media campaigns using AI tools, ensuring effective deployment across multiple channels

Job Summary

  • The role serves as the engine room for a cross-functional AI squad dedicated to delivering transformational growth through AI-enabled marketing.
  • You will execute complex digital trafficking and actively optimize live media campaigns end-to-end across programmatic, search, and social platforms.
  • The position requires aggressively utilizing generative AI tools like Google Gemini to automate daily activation workflows and accelerate mundane tasks.

Matching Summary

Match Score: 85

WPP Media is seeking an Associate Media Activation Director for their AI-driven media operating unit in Singapore. The role involves executing and optimizing media campaigns using AI tools, ensuring effective deployment across multiple channels.

Skills & Requirements

Must-have

  • Live campaign deployment and trafficking
  • Real-time budget pacing and optimization
  • Generative AI tool utilization (Gemini)
  • Cross-channel platform execution
  • Campaign quality assurance and troubleshooting

Nice-to-have

  • Agile innovation team experience
  • Programmatic advertising expertise
  • Data integrity analysis skills
  • Award-winning creative idea generation

Key Requirements

  • Hands-on keyboard campaign setup experience
  • Proficiency in self-service ad platforms
  • Experience with predictive AI signals

Work Rights

Not specified

Tailored Resume

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