The University of Arkansas at Pine Bluff is a historic 1890 land-grant HBCU committed to providing a high quality, affordable education with a personal touch
Job Summary
The University of Arkansas at Pine Bluff is a historic 1890 land-grant HBCU committed to providing a high quality, affordable education with a personal touch.
The CRM Specialist role is central to modernizing student engagement and improving operational effectiveness through technology as UAPB implements Workday as a new enterprise platform.
This position partners closely with multiple university departments to ensure timely, targeted, compliant, and measurable student-facing communications.
Matching Summary
The University of Arkansas at Pine Bluff is a historic 1890 land-grant HBCU committed to providing a high quality, affordable education with a personal touch.
Skills & Requirements
Must-have
Workday CRM configuration
Campaign automation and analytics
Student communications management
Data governance and privacy compliance
Cross-unit collaboration
Technical and functional CRM expertise
Nice-to-have
Experience with Workday Student
Change management and training
Dashboard and data analysis
Higher education enrollment knowledge
Student lifecycle understanding
Key Requirements
Bachelor’s degree from accredited institution
Minimum three years CRM or related experience
Experience with marketing automation and segmentation
Knowledge of FERPA and data privacy
Strong communication and training skills
Preferred Master’s degree
Experience with Workday in higher education
Work Rights
Must have legal authority to work in the United States