This role owns the growth strategy, insight agenda, and decision frameworks across Acquisition, Retention, Cross-sell, Partnerships, and Digital
Job Summary
This role owns the growth strategy, insight agenda, and decision frameworks across Acquisition, Retention, Cross-sell, Partnerships, and Digital.
The incumbent will define Salesforce business requirements including segments, triggers, dashboards, and measurement definitions to enable lifecycle execution.
Candidates must have a proven track record of translating complex analytics into actionable business decisions and driving cross-functional execution.
Matching Summary
Match Score: 85
This role owns the growth strategy, insight agenda, and decision frameworks across Acquisition, Retention, Cross-sell, Partnerships, and Digital.
Skills & Requirements
Must-have
10+ years growth strategy experience
Salesforce business requirements definition
Propensity modeling and segmentation
Cross-functional stakeholder leadership
Data-driven decision frameworks
Nice-to-have
Financial services or insurance background
SQL and BI tool familiarity
Experience with Databricks or Snowflake
Strong executive communication skills
Agile backlog management
Key Requirements
10+ years in growth strategy or customer analytics
Proven ability to write clear CRM business requirements
Strong familiarity with propensity models and experimentation
Experience in financial services or insurance sector preferred