Experienced Category Trade Marketing Manager, Centrum & Oral

Haleon

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Centrum & oral brand strategy
Shopper strategies
Annual op business plans
** Haleon is seeking an Experienced Category Trade Marketing Manager to develop and implement brand and shopper strategies for Centrum and Oral products. The role involves collaborating with various departments, analyzing market dynamics, and optimizing channel strategies to drive sales and brand performance. **

Job Summary

  • Develop Centrum & Oral brand and shopper strategies, creating detailed annual OP business plans and quarterly brand-shopper activation plans, and deploying the plans to channel TMK and field sales force.
  • Based on category knowledge, channel and shopper insight, RTM strategy, develop Centrum and Oral offline channel strategy.
  • Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

Matching Summary

Match Score: 75

** Haleon is seeking an Experienced Category Trade Marketing Manager to develop and implement brand and shopper strategies for Centrum and Oral products. The role involves collaborating with various departments, analyzing market dynamics, and optimizing channel strategies to drive sales and brand performance. **

Skills & Requirements

Must-have

  • Centrum & Oral brand strategy
  • shopper strategies
  • annual OP business plans
  • quarterly brand-shopper activation plans
  • offline channel strategy development
  • 4P strategy development

Nice-to-have

  • deep human understanding
  • agile, performance-focused culture
  • cross-departmental collaboration efficiency
  • monitor market and policy dynamics

Key Requirements

  • Experienced Category Trade Marketing Manager
  • pharma shopper behaviour
  • calcium category insight
  • E2E business cycle management

Work Rights

Not specified

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