Director, E2e Connections & Media

Coca-Cola HBC AG

Atlanta, Georgia, United States
Base: $169,000 - $200,000; bonus: 30% annual incen...
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10+ years omni-channel media planning experience
Advanced marketing mix modeling and attribution expertise
Proven track record in agency partnership management
** Coca-Cola HBC AG is seeking a Director of E2E Connections & Media in Atlanta, Georgia, responsible for developing and executing holistic media strategies across various channels. The ideal candidate should have over ten years of experience in media planning and analytics, with a strong focus on driving innovation and performance through data-driven insights. **

Job Summary

  • The role is responsible for building and orchestrating best-in-class holistic connection plans across all relevant media channels including paid, earned, owned, and commerce.
  • Candidates must leverage advanced analytics such as marketing mix modeling and multi-touch attribution to demonstrate media's impact on revenue growth and brand equity.
  • The position requires managing external agency partners to achieve excellence in execution while driving innovation in areas like shoppable media and AI-powered targeting.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Director of E2E Connections & Media in Atlanta, Georgia, responsible for developing and executing holistic media strategies across various channels. The ideal candidate should have over ten years of experience in media planning and analytics, with a strong focus on driving innovation and performance through data-driven insights. **

Salary

Base: $169,000 - $200,000; Bonus: 30% Annual Incentive reference value; Benefits: Full range of medical, financial, and/or other benefits offered

Skills & Requirements

Must-have

  • 10+ years omni-channel media planning experience
  • Advanced marketing mix modeling and attribution expertise
  • Proven track record in agency partnership management
  • Deep knowledge of paid, earned, owned, and commerce channels
  • Experience with AI-powered targeting and shoppable media

Nice-to-have

  • Strong executive presence and strategic thinking skills
  • Culture of innovation and continuous learning mindset
  • Ability to translate complex data into simple narratives
  • Experience driving digital marketing transformation initiatives

Key Requirements

  • Bachelor's degree in Communications, Marketing or related field
  • 10+ years of deep expertise in omni-channel media planning
  • Must be currently authorized to work in the United States without sponsorship

Work Rights

Must be currently authorized to work in the US without sponsorship

Tailored Resume

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