Audience Segmentation Manager

Caterpillar UK

$128,470.00 - $192,710.00 py
Salesforce marketing cloud
Data source integration and analysis
Segmentation and personalization strategy
This person will be considered a deep subject matter expert in developing and managing segmentation strategies that leverage multiple data sources

Job Summary

  • This person will be considered a deep subject matter expert in developing and managing segmentation strategies that leverage multiple data sources.
  • Collaborate with business partners and platform owners to identify, integrate, and analyze multiple data sources for enhanced segmentation accuracy.
  • Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies.

Matching Summary

This person will be considered a deep subject matter expert in developing and managing segmentation strategies that leverage multiple data sources.

Salary

$128,470.00 - $192,710.00

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud
  • Data source integration and analysis
  • Segmentation and personalization strategy
  • Data quality and integrity monitoring
  • Campaign performance reporting

Nice-to-have

  • Value realization methods
  • Communicating complex concepts
  • Information management methodology
  • Data, Process, Events, Objects modeling

Key Requirements

  • Current Salesforce Marketing Cloud Consultant certification
  • Bachelor’s degree in Marketing, Digital Media, Computer Science, Business Administration, or related field
  • Demonstrated expertise in Salesforce Marketing Cloud, Adobe content management systems, and digital marketing data architecture
  • Direct experience scaling digital products for enterprise or global use
  • Strong knowledge of quality assurance, compliance, and governance practices

Work Rights

Not specified

Tailored Resume

Cover Letter