Assistant Director Of Digital And Email Marketing, Department Of Athletics

Wake Forest Athletics

Winston-Salem, North Carolina, United States
Email marketing automation platform
Digital marketing campaign execution
Content curation for digital channels
Support customer relationships through the creation, management, and execution of strategic digital and email campaigns to engage fans, alumni, and the community

Job Summary

  • Support customer relationships through the creation, management, and execution of strategic digital and email campaigns to engage fans, alumni, and the community.
  • Develop and execute strategic plans for email and digital communications, working with creative staff to curate content and utilizing the Eloqua marketing automation platform.
  • Manage day-to-day digital requirements for student rewards and kid's club programs, collaborating with outside agencies and analyzing campaign performance.

Matching Summary

Support customer relationships through the creation, management, and execution of strategic digital and email campaigns to engage fans, alumni, and the community.

Skills & Requirements

Must-have

  • Email marketing automation platform
  • Digital marketing campaign execution
  • Content curation for digital channels
  • Web page design for marketing
  • Performance analysis and recommendations

Nice-to-have

  • Interpersonal and communication skills
  • Work effectively with diverse constituents
  • Develop constructive working relationships
  • Team player and independent worker
  • Adaptable to fast-paced environment

Key Requirements

  • BA/BS degree required
  • Minimum one year related experience
  • Proficiency in Microsoft Office Suite
  • Basic Adobe Creative Suite knowledge

Work Rights

Not specified

Tailored Resume

Cover Letter