The Director, Consumer Insights leads the Türkiye insights agenda with Consumer and Brand insights at its core, expanded to deliver shopper, customer, cultural, and commercial insights that fuel business growth
Job Summary
The Director, Consumer Insights leads the Türkiye insights agenda with Consumer and Brand insights at its core, expanded to deliver shopper, customer, cultural, and commercial insights that fuel business growth.
This role converts deep understanding of human behaviors, attitudes, and choices into strategies that shape portfolio, pricing, channel, innovation, and activation.
Advance research approaches by blending traditional, digital, AI-powered, and behavioral tools — increasing precision, speed, and predictive power.
Matching Summary
The Director, Consumer Insights leads the Türkiye insights agenda with Consumer and Brand insights at its core, expanded to deliver shopper, customer, cultural, and commercial insights that fuel business growth.
Skills & Requirements
Must-have
Consumer and Brand Insights
Shopper and Customer Insights
Holistic Human Insights
Data-driven decision making
Research and methodology innovation
Nice-to-have
Growth mindset
Continuous learning
Curious, empowered, inclusive, agile
Key Requirements
8–12 years of leadership experience
Proven track record applying technology-based approaches
Experience leading multi-disciplinary projects
Comfortable managing large volumes of data
Ability to design effective and efficient insight programs