Define and execute the go-to-market strategy for Domestic Payments, including launch plans, client segmentation, channel prioritization strategy, pricing/packaging input, value propositions, and sales enablement
Job Summary
Define and execute the go-to-market strategy for Domestic Payments, including launch plans, client segmentation, channel prioritization strategy, pricing/packaging input, value propositions, and sales enablement.
Establish and own a market insights engine: competitive analysis, voice-of-client programs, market scans, and KPI dashboards that inform roadmap, commercialization priorities, and adoption targets.
Recruit, manage, and develop a high-performing team of product managers and product marketers; foster a culture aligned to BNY’s principles.
Matching Summary
Define and execute the go-to-market strategy for Domestic Payments, including launch plans, client segmentation, channel prioritization strategy, pricing/packaging input, value propositions, and sales enablement.