The Head of Addressable Media is responsible for developing and scaling WPP Media’s next-generation, data-driven media solutions in the Korean market
Job Summary
The Head of Addressable Media is responsible for developing and scaling WPP Media’s next-generation, data-driven media solutions in the Korean market.
This role establishes and executes the Addressable Media strategy—centered on Addressable TV and Addressable Digital Out-of-Home (DOOH)—and serves as a leadership position driving the adoption of new advertising solutions and business growth.
Beyond day-to-day media operations, this role aims to grow WPP Media’s Addressable Media business in Korea through the development of new ad products and solutions, partnership building, and business development.
Matching Summary
The Head of Addressable Media is responsible for developing and scaling WPP Media’s next-generation, data-driven media solutions in the Korean market.
Skills & Requirements
Must-have
Addressable TV
Addressable Digital DOOH
programmatic buying
data-driven advertising
Nice-to-have
AI-driven media
agentic marketing platform
Open Intelligence
Key Requirements
12–15+ years of experience in advertising, media, or AdTech