Director, Commercial Franchise

Coca-Cola HBC AG

Charlotte, NC, USA
Base: $145,000 - $169,000; bonus/equity: 30% annua...
Fully remote
Lead planning & stewardship routines
Accelerate key growth initiatives
Strengthen execution capabilities
The Director, Franchise Commercial is accountable for end-to-end strategy and commercial performance across assigned categories and channels, owning the connection between commercial strategy, bottler execution, and marketplace results

Job Summary

  • The Director, Franchise Commercial is accountable for end-to-end strategy and commercial performance across assigned categories and channels, owning the connection between commercial strategy, bottler execution, and marketplace results.
  • This role will lead planning routines, accelerate key growth initiatives, strengthen bottler execution capabilities, and drive targeted commercial execution, with a primary focus on On-Premise.
  • This is a unique opportunity to shape how strategy comes to life in the market, influence senior system leaders, and drive meaningful business impact at scale within the Coca-Cola system.

Matching Summary

The Director, Franchise Commercial is accountable for end-to-end strategy and commercial performance across assigned categories and channels, owning the connection between commercial strategy, bottler execution, and marketplace results.

Salary

Base: $145,000 - $169,000; Bonus/Equity: 30% Annual Incentive Reference Value; Benefits: Full range of medical, financial, and/or other benefits

Skills & Requirements

Must-have

  • Lead Planning & Stewardship Routines
  • Accelerate Key Growth Initiatives
  • Strengthen Execution Capabilities
  • Drive Targeted Commercial Execution
  • System Alignment & Governance

Nice-to-have

  • Strategic mindset
  • High ownership
  • Influence without authority
  • Structured and clear
  • Strong commercial instincts

Key Requirements

  • Bachelor’s degree required
  • 7+ years of experience in CPG, beverage, or relevant industries
  • Strong experience working with or within franchise teams
  • Proven track record of driving results in complex environments
  • Deep understanding of channel strategy and in-market execution

Work Rights

Must be located in or willing to relocate to Charlotte, NC area

Tailored Resume

Cover Letter