Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices
Job Summary
Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Assist the Administrator and department directors in the development and use of marketing and public relations policies and procedures and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
Conduct visits to the facility to assess, train and monitor administrative staff. Create action plans as needed to facilitate growth and development.
Matching Summary
Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Skills & Requirements
Must-have
Develop and implement marketing programs
Manage public relations activities
Ensure accuracy of public information
Conduct training on internal communications
Maintain liaison with community leaders
Prepare departmental operating budget
Nice-to-have
Create a warm and positive atmosphere
Participate in community service groups
Support activity and social services departments
Key Requirements
Bachelor’s Degree or equivalent experience
Ten (10) years’ experience in marketing/public relations in a health care setting