Senior Manager, Marketing And C&c Data Strategy, Products
Skip to header conte
Shanghai, China
Not specified (potentially hybrid based on the industry context).
8-12 years data analytics experience
Python and sql analytical capability
Consumer and commerce data strategy
The Senior Manager, Marketing And C&c Data Strategy at Coca-Cola in Shanghai focuses on transforming consumer and commerce data into actionable insights using advanced analytical strategies. The role demands strong technical fluency and leadership skills to effectively collaborate across marketing, commercial, and data teams
Job Summary
This role drives consumer and commerce data value creation by translating business needs into scalable data products and AI-enabled use cases.
The candidate must possess strong analytical ownership and technical fluency to lead vendors, validate outputs, and ensure business-ready recommendations.
Candidates are expected to bridge Marketing, Commercial, DTS, and external partners to support better decision-making across consumer understanding and media effectiveness.
Matching Summary
Match Score: 85
The Senior Manager, Marketing And C&c Data Strategy at Coca-Cola in Shanghai focuses on transforming consumer and commerce data into actionable insights using advanced analytical strategies. The role demands strong technical fluency and leadership skills to effectively collaborate across marketing, commercial, and data teams.
Skills & Requirements
Must-have
8-12 years data analytics experience
Python and SQL analytical capability
Consumer and commerce data strategy
AI-enabled use case development
Vendor and analyst team leadership
Nice-to-have
Experience in China digital ecosystem
FMCG or retail industry background
Strong communication and influencing skills
Knowledge of WeChat Alipay ByteDance platforms
Proactive problem-solving mindset
Key Requirements
Bachelor's degree in Marketing, Business, Data Science, or related field
8-12 years of experience in data analytics or marketing strategy
Excellent spoken and written English and Chinese language skills