Not specified (assumed hybrid based on industry norms).
10+ years consumer marketing experience
Fluent in mandarin and english
Brand activation and execution leadership
The Coca-Cola Company is seeking a Director of Frontline Marketing based in Beijing, China, responsible for driving brand activation and consumer engagement across mainland markets. The ideal candidate will have over ten years of experience in consumer marketing and brand activation, ensuring the effective localization and execution of national marketing campaigns
Job Summary
This role is responsible for driving brand activation and consumer experience excellence across CBL mainland markets based in Beijing.
The position requires translating national brand strategies into locally relevant activation plans while managing regional DME allocation and spending.
Candidates must partner closely with Franchise Operations, Channel teams, and Bottling Groups to ensure high-quality execution of marketing campaigns.
Matching Summary
Match Score: 85
The Coca-Cola Company is seeking a Director of Frontline Marketing based in Beijing, China, responsible for driving brand activation and consumer engagement across mainland markets. The ideal candidate will have over ten years of experience in consumer marketing and brand activation, ensuring the effective localization and execution of national marketing campaigns.
Skills & Requirements
Must-have
10+ years consumer marketing experience
Fluent in Mandarin and English
Brand activation and execution leadership
Nice-to-have
Growth mindset and open culture
Experience with AI concepts and data strategies
Cross-functional stakeholder management
Key Requirements
Bachelor's degree in Business, Finance, Marketing, or related field
10+ years relevant experience in consumer marketing or frontline operations
Direct sales, key account, or franchise management background with P&L responsibility