Lead Marketing Manager

ecobee (a subsidiary of Generac Power Systems)

Toronto, Ontario, Canada
Base: $150,000-190,000 cad; bonus/equity: variable...
Fully remote
8+ years in product marketing
Subscription-based or connected hardware experience
End-to-end go-to-market execution ownership
The role involves owning end-to-end go-to-market execution and serving as the strategic owner of growth initiatives for ecobee's ecosystem solutions with a focus on security offerings

Job Summary

  • The role involves owning end-to-end go-to-market execution and serving as the strategic owner of growth initiatives for ecobee's ecosystem solutions with a focus on security offerings.
  • Candidates must have 8+ years of experience in product marketing, ideally within a subscription-based or connected hardware environment, to craft measurable business results.
  • The position offers a comprehensive benefit package including medical, dental, vision, life insurance, RRSP retirement benefits, and variable compensation incentives.

Matching Summary

The role involves owning end-to-end go-to-market execution and serving as the strategic owner of growth initiatives for ecobee's ecosystem solutions with a focus on security offerings.

Salary

Base: $150,000-190,000 CAD; Bonus/Equity: Variable short-term and long-term incentives; Benefits: Comprehensive medical, dental, vision, life, disability, RRSP, and paid time off

Skills & Requirements

Must-have

  • 8+ years in product marketing
  • Subscription-based or connected hardware experience
  • End-to-end go-to-market execution ownership
  • Cross-functional collaboration without authority
  • Customer-facing positioning and messaging development

Nice-to-have

  • Curious and forward-thinking mindset
  • Ability to operate in ambiguity
  • Strong analytical and performance mindset
  • Persuasive storytelling skills
  • Experience driving revenue and ARPU growth

Key Requirements

  • 8+ years of product marketing experience
  • Proven track record in GTM strategy execution
  • Deep experience in customer-facing positioning

Work Rights

Not specified

Tailored Resume

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