Content Creation & Insights Specialist

Manulife Financial Inc

Waterloo, Ontario, Canada
Base: $70,500.00 cad - $117,500.00 cad; bonus/equi...
Hybrid
Sales enablement content strategy
Marketing technology expertise
Salesforce marketing cloud (sfmc)
Manulife Financial Inc is seeking a Content Creation & Insights Specialist for their Sales Enablement team in Waterloo, Ontario. The role involves creating and managing content strategies to empower wholesalers and enhance collaboration between Sales and Marketing teams

Job Summary

  • Defines and operationalizes content strategy for Sales Enablement support, ensuring alignment to brand standards and tone of voice.
  • Serves as a Salesforce and Salesforce Marketing Cloud (SFMC) subject matter expert building campaigns in SFMC or similar.
  • Owns measurement frameworks for enablement initiatives, monitoring effectiveness through data, feedback, and insights.

Matching Summary

Match Score: 85

Manulife Financial Inc is seeking a Content Creation & Insights Specialist for their Sales Enablement team in Waterloo, Ontario. The role involves creating and managing content strategies to empower wholesalers and enhance collaboration between Sales and Marketing teams.

Salary

Base: $70,500.00 CAD - $117,500.00 CAD; Bonus/Equity: Incentive programs and incentive compensation tied to business and individual performance; Benefits: Health, dental, mental health, vision, disability, life insurance, retirement savings plans, paid time off

Skills & Requirements

Must-have

  • Sales enablement content strategy
  • Marketing technology expertise
  • Salesforce Marketing Cloud (SFMC)
  • Content lifecycle management
  • Performance measurement and optimization

Nice-to-have

  • Bilingual proficiency (English/French or English/Mandarin)
  • Support wholesaler-advisor relationships

Key Requirements

  • Minimum 3 years of progressive experience
  • Post-secondary education in Marketing, Communications, or related field
  • Proficiency in marketing/sales tools, CRM, sales enablement platforms, Sharepoint, Microsoft incl. Co-Pilot
  • Strong understanding of B2B marketing and enablement models

Work Rights

Not specified

Tailored Resume

Cover Letter