This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms
Job Summary
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms.
The successful candidate will be responsible for integrating data from multiple sources, measuring the impact of media activities, driving actionable attribution that aligns with business outcomes and deploying reporting frameworks.
We are seeking a highly skilled Media Effectiveness & Analytics Manager to join our marketing team at Haleon India.
Matching Summary
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms.
Skills & Requirements
Must-have
media effectiveness analysis
attribution modeling
data integration tools
cross-channel analytics
ROI analysis
performance marketing metrics
Nice-to-have
agile working culture
driving measurable results
synthesize complex data
data visualization tools
econometrics
marketing mix modeling
Key Requirements
10+ years of hands-on experience in marketing analytics
Bachelor’s degree in business analytics, Data Science or related field
Experience with attribution models, media mix modeling (MMM), & multi-touch attribution (MTA)
Advanced proficiency in data analytics and integration tools
Familiarity with marketing technology platforms
Experience in developing and managing executive-level reports