Senior Manager - Business Marketing

CBA New Digital Businesses Pty Ltd

**
8+ years integrated b2b/b2c marketing experience
Proven scalable program and people leadership
Experience in financial services or regulated environment
** CBA New Digital Businesses Pty Ltd is seeking a Senior Manager for Business Marketing to lead integrated marketing strategies for the Small Business segment within Business Bank. The role requires a focus on data-driven marketing initiatives that enhance customer engagement and loyalty, while collaborating with senior stakeholders to ensure alignment with business objectives. **

Job Summary

  • This role leads integrated marketing for the Small Business segment to improve key customer metrics including MFI and NPS.
  • The Senior Manager shapes insight-led, customer-centric strategies that drive engagement and growth while ensuring alignment with regulatory requirements.
  • Key outcomes include driving brand consideration, increasing relationship primacy, and fostering a greater proportion of advocates within the small business customer base.

Matching Summary

Match Score: 75

** CBA New Digital Businesses Pty Ltd is seeking a Senior Manager for Business Marketing to lead integrated marketing strategies for the Small Business segment within Business Bank. The role requires a focus on data-driven marketing initiatives that enhance customer engagement and loyalty, while collaborating with senior stakeholders to ensure alignment with business objectives. **

Skills & Requirements

Must-have

  • 8+ years integrated B2B/B2C marketing experience
  • Proven scalable program and people leadership
  • Experience in financial services or regulated environment
  • Strong stakeholder leadership and influence skills
  • Creative and media planning expertise
  • Data-driven marketing acumen and analysis

Nice-to-have

  • Agility and resilience in dynamic environments
  • Knowledge of industry trends and ecosystem partnerships
  • Ability to foster internal team engagement
  • Experience with digital innovation and loyalty programs

Key Requirements

  • >8 years in integrated B2B/B2C marketing
  • Track record of scalable program leadership
  • Experience in highly regulated commercial environment
  • Robust experience in creative and media planning

Work Rights

Not specified

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