Senior Marketing Manager - Vaccines - Cardiology

GlaxoSmithKline

Mexico City, Mexico
Hybrid
Cardiovascular and metabolic diseases marketing
Hcp engagement strategy
Omnichannel campaigns
GSK is seeking a Senior Marketing Manager for Vaccines in Cardiology to enhance their marketing efforts in the cardiovascular and metabolic disease (CVMD) sectors. The ideal candidate will possess extensive marketing experience, particularly in CVMD, and will lead initiatives aimed at increasing vaccination among patients in these areas

Job Summary

  • Develop and operationalize a Health Care Professional (HCP) engagement strategy to increase herpes zoster vaccination among Cardiovascular and Metabolic Diseases (CVMD) patients.
  • Plan and deliver business-compliant omnichannel campaigns in collaboration with cross-functional teams.
  • This role is hybrid with regular expectations to work from the local office and requires travel across Mexico.

Matching Summary

Match Score: 85

GSK is seeking a Senior Marketing Manager for Vaccines in Cardiology to enhance their marketing efforts in the cardiovascular and metabolic disease (CVMD) sectors. The ideal candidate will possess extensive marketing experience, particularly in CVMD, and will lead initiatives aimed at increasing vaccination among patients in these areas.

Skills & Requirements

Must-have

  • CardioVascular and Metabolic Diseases marketing
  • HCP engagement strategy
  • Omnichannel campaigns
  • KPI tracking and reporting
  • Market Access initiatives

Nice-to-have

  • Vaccines market experience
  • Channel development
  • Public health experience
  • Global strategy adaptation

Key Requirements

  • Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or related commercial/health field
  • 6 years of marketing experience, with at least 50% in CVMD
  • Demonstrated experience executing HCP campaigns
  • Practical knowledge of Mexico’s private and public healthcare markets
  • Written and spoken fluency in English and Spanish

Work Rights

Not specified

Tailored Resume

Cover Letter