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AstraZeneca is seeking a Marketing Director for its Respiratory Biologics division in Wilmington, DE. The role involves leading marketing strategies, particularly in Direct-to-Consumer Marketing, while ensuring compliance and optimizing campaign performance.
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Job Summary
This role is responsible for working with Brand Leadership and across global and partner collaboration teams to develop, execute and measure aspects of the brand strategy.
Lead the development and execution of the brand’s creative campaign across all promotional channels and collaborate with internal and external partners to design and facilitate the brand's promotional plan.
AstraZeneca offers an environment where you can thrive on energy and pace while making a significant impact on patients' lives.
Matching Summary
Match Score: 75
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AstraZeneca is seeking a Marketing Director for its Respiratory Biologics division in Wilmington, DE. The role involves leading marketing strategies, particularly in Direct-to-Consumer Marketing, while ensuring compliance and optimizing campaign performance.
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Skills & Requirements
Must-have
Direct-to-Consumer Marketing
Omni-channel execution
Patient Support Program development
Implement channel strategies
Lead creative campaign development
Manage regulatory and legal review
Nice-to-have
Entrepreneurial mindset
Swift to action
Confident to lead
Willing to collaborate
Curious about science
Key Requirements
Bachelor's Degree in Business, Marketing or sciences
6+ years pharmaceutical or healthcare experience
Field sales experience
Respiratory or Biologics therapeutic-area experience
Demonstrated ability to lead without authority
Ability to manage complex projects
Comfort operating in a highly regulated environment