Senior Manager, Brand Management Artd

The Coca-Cola Company

Berlin, Germany
Hybrid
6-8 years brand management experience
Alcoholic ready to drink industry background
Fluent in german language
The Coca-Cola Company is seeking a Senior Manager of Brand Management for their Alcoholic Ready to Drink portfolio in Germany. The ideal candidate will possess extensive brand management experience, particularly in the alcoholic beverage industry, and will be responsible for translating global brand strategies into localized consumer experiences

Job Summary

  • Lead the Alcoholic Ready to Drink Portfolio in Germany by translating global vision into locally relevant growth strategies.
  • Own end-to-end brand activation across paid, owned, and earned channels while collaborating with Brand Partners at local and central levels.
  • Shape how millions of consumers engage with the brand through integrated campaigns spanning media, digital, experiential, and shopper experiences.

Matching Summary

Match Score: 85

The Coca-Cola Company is seeking a Senior Manager of Brand Management for their Alcoholic Ready to Drink portfolio in Germany. The ideal candidate will possess extensive brand management experience, particularly in the alcoholic beverage industry, and will be responsible for translating global brand strategies into localized consumer experiences.

Skills & Requirements

Must-have

  • 6-8 years brand management experience
  • Alcoholic Ready to Drink industry background
  • Fluent in German language
  • Strategic thinking and execution skills
  • Cross-functional team leadership

Nice-to-have

  • Data-savvy and creatively ambitious
  • Experience with agency leadership
  • Strong communication and influence skills
  • Project management expertise
  • Commercially grounded mindset

Key Requirements

  • 6-8 years of brand management experience
  • Experience within Spirit Industry
  • Fluency in German required
  • International matrixed team experience

Work Rights

Not specified

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