Chief Marketing Officer - Dach

HelloFresh

Berlin, Germany
Not specified; not specified; benefits include pen...
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Senior leadership in direct-to-consumer businesses
Product-led growth expertise and scaling
Dach market consumer behavior understanding
** HelloFresh is seeking a Chief Marketing Officer (CMO) for the DACH region in Berlin, Germany, to drive brand growth through innovative marketing strategies. The ideal candidate will have extensive experience in direct-to-consumer marketing, particularly in e-commerce or food, and possess a customer-first mindset. **

Job Summary

  • This role focuses on creating momentum by leading the regional Marketing domain and driving experimentation to write the next chapter of HelloFresh's growth story.
  • The successful candidate will build culturally relevant brand initiatives and design seamless product-led pathways to drive conversions and retention across the DACH region.
  • Employees benefit from a diverse global community, flexible working hours, remote options, and comprehensive wellbeing programs including fitness partnerships and childcare support.

Matching Summary

Match Score: 75

** HelloFresh is seeking a Chief Marketing Officer (CMO) for the DACH region in Berlin, Germany, to drive brand growth through innovative marketing strategies. The ideal candidate will have extensive experience in direct-to-consumer marketing, particularly in e-commerce or food, and possess a customer-first mindset. **

Salary

Not specified; Not specified; Benefits include pension contributions, Deutschlandticket, and employee discounts

Skills & Requirements

Must-have

  • Senior leadership in direct-to-consumer businesses
  • Product-led growth expertise and scaling
  • DACH market consumer behavior understanding
  • Multi-million euro budget management
  • Data-driven decision making and analytics

Nice-to-have

  • Subscription model experience in food sector
  • Fluency in German language skills
  • Established agency and partner networks
  • Passion for experimentation and innovation
  • Experience recruiting high-performing teams

Key Requirements

  • 8-10 years senior-level marketing experience
  • Proven track record in D2C or e-commerce
  • Strong analytical and commercial acumen required

Work Rights

Not specified

Tailored Resume

Cover Letter