Develop, implement, and monitor promotional initiatives for banking products, creating engaging campaign concepts with a non-banking, customer-friendly tone
Job Summary
Develop, implement, and monitor promotional initiatives for banking products, creating engaging campaign concepts with a non-banking, customer-friendly tone.
Manage the end-to-end promotion process, collaborating with various departments and creative agencies to ensure effectiveness, compliance, and brand consistency.
Optimize promotional funnels across channels like email, website, and app, analyzing data to improve campaign results and experiment with new formats.
Matching Summary
Develop, implement, and monitor promotional initiatives for banking products, creating engaging campaign concepts with a non-banking, customer-friendly tone.
Skills & Requirements
Must-have
brand or marketing experience
manage promotional initiatives autonomously
operational aptitude and precision
excellent copywriting and simplification skills
handle multiple projects simultaneously
Nice-to-have
brand communication or digital marketing background
CRM, customer journey optimization experience
data-driven and A/B testing familiarity
dynamic and action-oriented mindset
problem-solving and stakeholder collaboration
Key Requirements
Fixed term contract
Experience in brand or marketing
Ability to design and manage promotional initiatives autonomously
Strong operational aptitude, precision, and agility
Excellent copywriting and simplification skills
Comfort working on multiple projects simultaneously