The role involves overseeing audience measurements for both broadcast and digital platforms within the Wilkes-Barre/Scranton or Harrisburg-Lancaster-York areas
Job Summary
The role involves overseeing audience measurements for both broadcast and digital platforms within the Wilkes-Barre/Scranton or Harrisburg-Lancaster-York areas.
Candidates must provide valuable research data to Sales, News, and Promotions departments by compiling ratings, trends, and analysis.
The position requires creating compelling presentations to reinforce the marketing power of all stations' media platforms for clients and management.
Matching Summary
The role involves overseeing audience measurements for both broadcast and digital platforms within the Wilkes-Barre/Scranton or Harrisburg-Lancaster-York areas.
Skills & Requirements
Must-have
Audience measurement oversight
Comscore Ad Impact Adobe Analytics
Wide Orbit Media Sales experience
Client presentation skills
Digital campaign management
Nice-to-have
Problem-solving deductive reasoning
Team collaboration with account executives
Strong organizational daily responsibilities
Key Requirements
Bachelor's Degree in Marketing Communications English or Statistics