Implementation & Activation Director

WPP Media Australia & New Zealand

Sydney, Australia
On-site
Biddable media expertise
Social and programmatic management
Client data transformation roadmap
This pivotal leadership role drives digital media strategy and activation for key entertainment clients Universal Pictures and Warner Bros

Job Summary

  • This pivotal leadership role drives digital media strategy and activation for key entertainment clients Universal Pictures and Warner Bros.
  • The successful candidate will lead the development of the client's data and digital transformation roadmap for 2026 and beyond.
  • WPP Media offers a culture focused on growth, diversity, and employee resource groups to help staff do their best work.

Matching Summary

This pivotal leadership role drives digital media strategy and activation for key entertainment clients Universal Pictures and Warner Bros.

Skills & Requirements

Must-have

  • Biddable media expertise
  • Social and programmatic management
  • Client data transformation roadmap
  • Audience profiling and insights
  • 1P 2P 3P data usage
  • Campaign measurement and KPIs
  • Test and learn framework

Nice-to-have

  • Strategic stakeholder engagement
  • Creative personalization at scale
  • Open environment culture
  • Transformational creativity leadership
  • Growth mindset championing

Key Requirements

  • Proven expertise in campaign planning principles
  • Strong capabilities in audience profiling
  • Proficiency in measurement metrics and KPIs
  • Experience with direct vs biddable buying models
  • Ability to establish test hypotheses

Work Rights

Not specified

Tailored Resume

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