Digital Journey Optimisation Manager, Integrated Channels

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Customer focus with digital expertise
Analytics expertise using adobe analytics
Conversion optimisation platforms experience
As a Digital Journey Optimisation Manager, you’ll use your customer focus, analytics expertise and digital know‑how to identify breakpoints in our digital experiences and deliver solutions that improve conversions and create better outcomes for our customers

Job Summary

  • As a Digital Journey Optimisation Manager, you’ll use your customer focus, analytics expertise and digital know‑how to identify breakpoints in our digital experiences and deliver solutions that improve conversions and create better outcomes for our customers.
  • You’ll own the optimisation roadmap and manage the day‑to‑day build, delivery and conversion of personalised initiatives across commbank.com.au, CommBank app and NetBank.
  • The IC Digital Customer Service Optimisation Chapter is passionate about understanding and improving customers’ lived digital service experiences.

Matching Summary

As a Digital Journey Optimisation Manager, you’ll use your customer focus, analytics expertise and digital know‑how to identify breakpoints in our digital experiences and deliver solutions that improve conversions and create better outcomes for our customers.

Skills & Requirements

Must-have

  • customer focus with digital expertise
  • analytics expertise using Adobe Analytics
  • conversion optimisation platforms experience
  • stakeholder management experience
  • end-to-end digital experience delivery
  • A/B experimentation and targeted messaging

Nice-to-have

  • passion for exceptional digital experiences
  • curiosity for latest digital capabilities
  • SEO and website optimisation knowledge
  • strong communication and negotiation skills
  • proven ability to identify business opportunities

Key Requirements

  • experience with Adobe Analytics or similar tools
  • hands-on experience with Adobe Target and Experience Manager
  • proven stakeholder management experience
  • ability to deliver strategies end-to-end

Work Rights

Not specified

Tailored Resume

Cover Letter