Senior Brand Manager (media)

Abbott

Ho Chi Minh City, Vietnam
Base: n/a; bonus/equity: not specified; benefits: ...
Consumer marketing strategy
Digital marketing campaigns
Social media management
Leads and directs consumer marketing activities to build up brand positioning, responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives

Job Summary

  • Leads and directs consumer marketing activities to build up brand positioning, responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.
  • Develops consumer and digital marketing strategy with brand lead for better consumer engagement & experience, leading social and digital marketing campaigns and all digital activities.
  • Abbott is a global healthcare leader creating breakthrough science to improve people's health, offering career development with an international company recognized as a great place to work.

Matching Summary

Leads and directs consumer marketing activities to build up brand positioning, responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.

Salary

Base: N/A; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Consumer marketing strategy
  • Digital marketing campaigns
  • Social media management
  • Marketing strategy development
  • Budget management and forecasting

Nice-to-have

  • Cross-functional team collaboration
  • Continuous improvement mindset
  • Adaptability to change

Key Requirements

  • 6-7 years related marketing experience
  • 1-2 years at the same position
  • Bachelor's degree
  • MNC FMCG industry background

Work Rights

Not specified

Tailored Resume

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