5+ years marketing experience in entertainment or destination marketing
3+ years supervisory experience managing teams
Advanced knowledge of microsoft office and html
The Director of Marketing and Communications leads the development and execution of integrated destination marketing strategies to drive visitation and economic impact for El Paso
Job Summary
The Director of Marketing and Communications leads the development and execution of integrated destination marketing strategies to drive visitation and economic impact for El Paso.
This role involves overseeing all marketing and communications initiatives including advertising, public relations, branding, and digital campaigns while managing a team of marketing professionals.
The position requires utilizing data-driven decision-making to evaluate campaign performance and leveraging emerging technologies like AI to expand reach in domestic and international markets.
Matching Summary
The Director of Marketing and Communications leads the development and execution of integrated destination marketing strategies to drive visitation and economic impact for El Paso.
Salary
Competitive salary; Not specified; Not specified
Skills & Requirements
Must-have
5+ years marketing experience in entertainment or destination marketing
3+ years supervisory experience managing teams
Advanced knowledge of Microsoft Office and HTML
Bilingual in Spanish and English preferred
Experience with SEO/SEM and paid digital advertising
Ability to travel domestically and internationally
Nice-to-have
Photoshop and Illustrator design experience
Knowledge of AI-driven marketing platforms
Strong crisis communications planning skills
Experience with travel trade partnerships
High energy and self-motivation work ethic
Key Requirements
Bachelor's degree in Marketing, Journalism, or related field
Minimum 5 years of marketing experience in entertainment or destination marketing
Minimum 3 years of supervisory experience
Valid driver's license required
Ability to distinguish color for intricate design purposes