Senior Marketing Analyst, Salt Lake City, Ut

WGU

Salt Lake City, Utah, US
Base: $73,000.00 - $109,400.00; bonus/equity: elig...
Fully remote
Advanced proficiency in tableau for dashboard development
Experience with labor market intelligence platforms like lightcast
Strong background in regression, hypothesis testing, and predictive modeling
WGU is seeking a Senior Marketing Analyst to drive actionable insights from complex marketing and student data, fostering growth and improvement in applicant conversion and marketing effectiveness. The ideal candidate will possess strong analytical skills and experience in digital marketing analytics, with a focus on influencing senior leadership through data-driven decision-making

Job Summary

  • The Senior Marketing Analyst translates complex marketing, enrollment, and student data into actionable insights that drive measurable growth for the university.
  • This role leverages labor market intelligence tools like Lightcast and data visualization platforms such as Tableau to inform strategic decisions across marketing and academic program development.
  • Employees enjoy comprehensive benefits including medical, dental, vision, a retirement savings plan, and flexible paid time off with no need for accrual.

Matching Summary

Match Score: 85

WGU is seeking a Senior Marketing Analyst to drive actionable insights from complex marketing and student data, fostering growth and improvement in applicant conversion and marketing effectiveness. The ideal candidate will possess strong analytical skills and experience in digital marketing analytics, with a focus on influencing senior leadership through data-driven decision-making.

Salary

Base: $73,000.00 - $109,400.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, telehealth, mental healthcare, HSA/FSA, life insurance, disability, retirement plan, tuition discount, flexible PTO

Skills & Requirements

Must-have

  • Advanced proficiency in Tableau for dashboard development
  • Experience with labor market intelligence platforms like Lightcast
  • Strong background in regression, hypothesis testing, and predictive modeling
  • Expertise in Adobe Analytics and digital performance metrics
  • Ability to translate complex data into clear actionable insights

Nice-to-have

  • Familiarity with SEO/SEM performance analysis concepts
  • Experience building predictive or machine learning models
  • Broad understanding of project management methodologies
  • Coaching and training capabilities for analytics teams
  • Working knowledge of Python or R for automation

Key Requirements

  • 5+ years of progressive analytics experience
  • 2+ years supporting marketing strategy with quantitative analysis
  • Bachelor's degree in analytics, statistics, economics, mathematics, or related field
  • Experience defining and scoping quantitative analysis with cross-functional stakeholders
  • Experience building dashboards and delivering executive-facing reporting

Work Rights

Not specified

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