Senior Analyst, Marketing Effectiveness And Insights

Dentsu

Singapore, Singapore
Econometric modelling experience
Spss knowledge preferred
Advanced excel proficiency
The role involves analyzing consumer, business, and media data to develop models quantifying the impact of marketing activities on consumer behavior

Job Summary

  • The role involves analyzing consumer, business, and media data to develop models quantifying the impact of marketing activities on consumer behavior.
  • Candidates will be responsible for the full project delivery lifecycle from data collection and cleansing to report writing and result interpretation.
  • This position offers an excellent opportunity to join a growing team within the network and help drive the organization's data vision.

Matching Summary

The role involves analyzing consumer, business, and media data to develop models quantifying the impact of marketing activities on consumer behavior.

Skills & Requirements

Must-have

  • Econometric modelling experience
  • SPSS knowledge preferred
  • Advanced Excel proficiency

Nice-to-have

  • Innovative mindset with thirst for knowledge
  • Ability to connect disparate data dots
  • Passion for data-driven innovation

Key Requirements

  • Tertiary qualification in Business, Econometrics, Analytics, or Applied Statistics

Work Rights

Not specified

Tailored Resume

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