Hnw & Affluent Marketing, Principal

AIA Group

Singapore, Singapore, Singapore
Customer engagement initiatives
Omnichannel customer experience
Affluent and high-net-worth segment
The incumbent is responsible for the execution of customer engagement initiatives through seamless omnichannel customer experience for our Affluent and High-Net-Worth segment

Job Summary

  • The incumbent is responsible for the execution of customer engagement initiatives through seamless omnichannel customer experience for our Affluent and High-Net-Worth segment.
  • Success in this role is centred on strong collaboration with Distribution, Life Operations, Legal and Compliance and Technology team to offer best in class support for the sales force and data-driven engagement for the customers.
  • Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

Matching Summary

The incumbent is responsible for the execution of customer engagement initiatives through seamless omnichannel customer experience for our Affluent and High-Net-Worth segment.

Skills & Requirements

Must-have

  • customer engagement initiatives
  • omnichannel customer experience
  • Affluent and High-Net-Worth segment
  • B2C and B2B2C engagement initiatives
  • High-Net-Worth client proposition plans
  • optimise effectiveness of communications

Nice-to-have

  • inspiring meaningful connections
  • purpose-led brand positioning
  • positive, healthy impact
  • strategic partners
  • drive engagement and loyalty

Key Requirements

  • 8-10 years consumer or partner marketing experience
  • experience in financial institution/ insurance industry
  • experience in engagement roles
  • experience managing High-Net-Worth Segment
  • developing targeted customer communications
  • managing creative agency
  • excellent strategic thinking
  • analytical skills
  • presentation skills

Work Rights

Not specified

Tailored Resume

Cover Letter