Campaign & Crm Manager

Zeiss Group

UK
5+ years crm strategy experience
Salesforce and marketing cloud expertise
B2b and b2c segmentation skills
Lead the strategy, planning, and execution of data-driven multi-channel CRM programmes for ZEISS UK & Ireland

Job Summary

  • Lead the strategy, planning, and execution of data-driven multi-channel CRM programmes for ZEISS UK & Ireland.
  • Develop robust audience segmentation models and personalisation strategies to deliver relevant content at scale.
  • Administer and optimise CRM platforms like Salesforce and Marketing Cloud while ensuring GDPR compliance.

Matching Summary

Lead the strategy, planning, and execution of data-driven multi-channel CRM programmes for ZEISS UK & Ireland.

Skills & Requirements

Must-have

  • 5+ years CRM strategy experience
  • Salesforce and Marketing Cloud expertise
  • B2B and B2C segmentation skills
  • GDPR compliance knowledge
  • Multi-channel campaign management
  • Agency management experience

Nice-to-have

  • Adobe Creative Cloud design skills
  • SEO content creation ability
  • Power BI reporting proficiency
  • Cross-functional stakeholder influence

Key Requirements

  • Approximately 5+ years CRM experience
  • Hands-on Salesforce and Marketing Cloud experience
  • Understanding of user behaviour and conversion funnels

Work Rights

Not specified

Tailored Resume

Cover Letter