**
Rappi Com Pe is seeking a Marketing CRM Specialist to enhance customer retention strategies and optimize engagement through various communication channels. The ideal candidate should have 2-3 years of experience in CRM, marketing automation, or email marketing, along with strong analytical and copywriting skills.
**
Job Summary
You will be responsible for designing and implementing segmented campaigns through direct channels (Email, SMS, Push Notifications, WhatsApp) with the objective of maximizing LTV (Lifetime Value) and reducing Churn Rate.
You will be responsible for managing the customer lifecycle by designing and executing automation flows for different stages of the funnel (onboarding, retention, reactivation, and loyalty).
You will ensure the quality and cleanliness of the database, complying with privacy regulations (GDPR/LPDP).
Matching Summary
Match Score: 75
**
Rappi Com Pe is seeking a Marketing CRM Specialist to enhance customer retention strategies and optimize engagement through various communication channels. The ideal candidate should have 2-3 years of experience in CRM, marketing automation, or email marketing, along with strong analytical and copywriting skills.
**
Skills & Requirements
Must-have
CRM Marketing Automation
Email Marketing
SMS
Push Notifications
WhatsApp campaigns
A/B Testing
Data Analysis
Nice-to-have
Analytical and creative
Results-oriented
Attention to detail
Test and learn mindset
Key Requirements
2-3 years of experience in CRM, Marketing Automation, or Email Marketing