Associate Director, Customer Marketing & Agency Activation

AIA Group

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10 years insurance industry experience
Agency activation strategy leadership
Data-driven decision making skills
** AIA Group is seeking an Associate Director for Customer Marketing & Agency Activation, responsible for leading agency engagement and driving sales productivity through effective marketing strategies. The role requires a strong background in the insurance industry, excellent stakeholder management skills, and a focus on data-driven decision-making to achieve business growth. **

Job Summary

  • The role involves leading the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions.
  • You will partner strategically with Marketing, Product, and Sales Heads to shape proposition positioning and campaign direction.
  • The position requires managing a diverse team while ensuring smooth activation activities and achieving intended targets.

Matching Summary

Match Score: 75

** AIA Group is seeking an Associate Director for Customer Marketing & Agency Activation, responsible for leading agency engagement and driving sales productivity through effective marketing strategies. The role requires a strong background in the insurance industry, excellent stakeholder management skills, and a focus on data-driven decision-making to achieve business growth. **

Skills & Requirements

Must-have

  • 10 years insurance industry experience
  • Agency activation strategy leadership
  • Data-driven decision making skills
  • Stakeholder management across regions
  • Sales tool design and execution

Nice-to-have

  • Strong presentation and interpersonal skills
  • Proactive organizational abilities
  • Ability to work in diverse teams
  • Market intelligence gathering capabilities
  • Product competitiveness analysis skills

Key Requirements

  • Bachelor's degree in any discipline
  • Minimum 10 years relevant working experience
  • Proficiency in Microsoft Office applications
  • Good command of English and Bahasa Malaysia

Work Rights

Not specified

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