Customer Engagement Strategy Senior Manager

FanDuel

New York City, US
Base: $138,000 - $153,000 usd; bonus/equity: annua...
On-site
Customer engagement strategy
Crm communications strategy
Cross-functional planning
FanDuel is seeking a Customer Engagement Strategy Senior Manager to lead their CRM communications strategy, focusing on effective messaging across various customer engagement channels. The ideal candidate will have over five years of experience in lifecycle marketing and CRM, with a strong understanding of CRM ecosystems and excellent communication skills

Job Summary

  • FanDuel Casino is looking for a Customer Engagement Strategy Senior Manager to lead the communications strategy across the business unit.
  • This role will be accountable for ensuring high-quality, high-performance messaging across the entire customer base, partnering closely with Customer Marketing, CRM Ops, MarTech, Product Marketing, Brand and Analytics.
  • The role requires defining and owning the CRM communications strategy, leading cross-functional planning, and driving the comms experimentation roadmap.

Matching Summary

Match Score: 85

FanDuel is seeking a Customer Engagement Strategy Senior Manager to lead their CRM communications strategy, focusing on effective messaging across various customer engagement channels. The ideal candidate will have over five years of experience in lifecycle marketing and CRM, with a strong understanding of CRM ecosystems and excellent communication skills.

Salary

Base: $138,000 - $153,000 USD; Bonus/Equity: Annual bonus and long-term incentive opportunities; Benefits: Medical, vision, and dental insurance; life insurance; disability insurance; 401(k) matching program; commuter benefits; pet insurance

Skills & Requirements

Must-have

  • Customer engagement strategy
  • CRM communications strategy
  • Cross-functional planning
  • Comms experimentation roadmap
  • Performance KPIs definition
  • CRM content orchestration

Nice-to-have

  • High-quality messaging
  • High-performance messaging
  • Evolving business needs
  • Continuous learning integration

Key Requirements

  • 5+ years in lifecycle marketing, CRM, customer strategy
  • Strong understanding of CRM ecosystems
  • Experience leading experimentation roadmaps
  • Excellent communicator
  • Familiarity with Asana, Tableau, or equivalent tools

Work Rights

Not specified

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