Associate Director, Corporate Branding & Communication
AIA
Ho Chi Minh City, Vietnam
Lead corporate brand strategy development
Manage multi-channel communication execution
Develop crisis communication plans and protocols
The role involves leading the development and execution of brand strategies that align with AIA's purpose of helping people live healthier, longer, better lives
Job Summary
The role involves leading the development and execution of brand strategies that align with AIA's purpose of helping people live healthier, longer, better lives.
You will be responsible for ensuring brand consistency across all customer touchpoints while managing public relations and crisis communications to protect the company reputation.
This position requires a data-driven approach to setting KPIs, tracking performance, and optimizing communication plans for maximum business impact.
Matching Summary
The role involves leading the development and execution of brand strategies that align with AIA's purpose of helping people live healthier, longer, better lives.
Skills & Requirements
Must-have
Lead corporate brand strategy development
Manage multi-channel communication execution
Develop crisis communication plans and protocols
Nice-to-have
Data-driven approach to KPI tracking
Strong media relations background
Experience with external agency collaboration
Key Requirements
Minimum 15 years of relevant working experience
Bachelor's degree in Business, Marketing, Finance, or related field
Proven experience leading corporate brand strategy