Strategist – Media Performance

General Motors Australia & New Zealand

Warren, United States
Hybrid
Analyze paid media performance
Media measurement frameworks
Cross-functional team collaboration
Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem

Job Summary

  • Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
  • Analyze paid media performance across Display, Search, Social, and Video channels to surface trends, conversion drivers, and optimization opportunities.
  • Partner cross-functionally with MSI, Media, CRM, Brand, Research, and Data Science teams to contribute media insights to scorecards, business reviews, and campaign planning.

Matching Summary

Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem.

Skills & Requirements

Must-have

  • Analyze paid media performance
  • Media measurement frameworks
  • Cross-functional team collaboration
  • Digital analytics tools
  • Excel and Power BI proficiency
  • Basic SQL knowledge

Nice-to-have

  • Creative measurement exposure
  • Automotive industry interest
  • Python and cloud platform familiarity
  • Agency partner collaboration

Key Requirements

  • Bachelor's degree in Marketing or related field
  • 3-5 years media analytics experience
  • Familiarity with ad tech/MarTech
  • Strong communication skills
  • Ability to manage multiple deliverables

Work Rights

Not specified

Tailored Resume

Cover Letter