Manager, Brand And Marketing

FWD Group

Ho Chi Minh City, Vietnam
7-10 years marketing experience
Integrated marketing expertise
Digital marketing proficiency
The role involves developing execution plans aligned with business goals using structured marketing frameworks like funnels and segmentation

Job Summary

  • The role involves developing execution plans aligned with business goals using structured marketing frameworks like funnels and segmentation.
  • Candidates will lead go-to-market strategies by collaborating with creative, media, and corporate communication teams to launch campaigns.
  • Success requires establishing clear KPIs and using data analytics to optimize campaigns for maximum ROI and business impact.

Matching Summary

The role involves developing execution plans aligned with business goals using structured marketing frameworks like funnels and segmentation.

Skills & Requirements

Must-have

  • 7-10 years marketing experience
  • Integrated marketing expertise
  • Digital marketing proficiency
  • Customer growth drive
  • Campaign performance optimization

Nice-to-have

  • Finance service background
  • Life insurance industry knowledge
  • Digital commerce experience
  • Strong commercial mindset
  • Data analytics capability

Key Requirements

  • BA degree in Business or Marketing
  • 7-10+ years in product marketing
  • Proven track record of customer growth

Work Rights

Not specified

Tailored Resume

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