Senior Crm Marketing Performance Associate

BetMGM

Base: $79,840 to $99,800 annually; bonus: performa...
Hybrid
Enterprise crm platforms like optimove or salesforce
Lifecycle marketing and audience segmentation
High-volume campaign production and qa
BetMGM is seeking a Senior CRM Marketing Performance Associate to enhance their CRM capabilities, focusing on marketing technology and business performance. The role involves operationalizing CRM solutions and ensuring campaign effectiveness in a regulated environment, all while fostering a collaborative and inclusive workplace culture

Job Summary

  • This role serves as the strategic operational backbone of the CRM ecosystem, translating marketing strategy into scalable solutions.
  • The position requires owning net-new campaign production capabilities, automation enablement, and rigorous QA to ensure compliance.
  • BetMGM offers comprehensive benefits including medical insurance, 401(k) matching, and professional development reimbursement.

Matching Summary

Match Score: 85

BetMGM is seeking a Senior CRM Marketing Performance Associate to enhance their CRM capabilities, focusing on marketing technology and business performance. The role involves operationalizing CRM solutions and ensuring campaign effectiveness in a regulated environment, all while fostering a collaborative and inclusive workplace culture.

Salary

Base: $79,840 to $99,800 annually; Bonus: Performance-based bonus plan eligible; Benefits: Medical, Dental, Vision, Life, Disability, 401(k) match

Skills & Requirements

Must-have

  • Enterprise CRM platforms like Optimove or Salesforce
  • Lifecycle marketing and audience segmentation
  • High-volume campaign production and QA
  • Regulated environment compliance experience
  • Customer data models and behavioral signals

Nice-to-have

  • AI-driven marketing capabilities exposure
  • Reusable component and templating frameworks
  • Cross-functional collaboration skills
  • A/B and multivariate testing expertise

Key Requirements

  • Hands-on experience with enterprise CRM platforms
  • Proven experience in regulated gaming environments
  • Legal authorization to work in the U.S. without sponsorship

Work Rights

Must have legal authorization to work in the U.S.

Tailored Resume

Cover Letter