VF Corporation is seeking a Senior Manager for Culture and Innovation, responsible for shaping and executing the company's cultural innovation vision across its brands in Asia, particularly focusing on Japan. The ideal candidate should have experience in cultural marketing, a strong understanding of fashion, art, and subcultures, and the ability to foster brand collaboration
Job Summary
Shape VF Corporation’s culture innovation vision and drive its execution across brands in Asia, ensuring alignment with VF’s leadership in cultural connection, relevance, creative innovation and strategic impact.
Lead the annual and seasonal culture innovation planning cycle for APAC, partnering with brand and regional marketing leads to set priorities across markets, with Japan as the anchor market.
Define an APAC measurement approach for culture innovation (cultural resonance, consumer engagement, community growth, earned impact, brand desire proxies), with clear success definitions per initiative.
Matching Summary
Match Score: 85
VF Corporation is seeking a Senior Manager for Culture and Innovation, responsible for shaping and executing the company's cultural innovation vision across its brands in Asia, particularly focusing on Japan. The ideal candidate should have experience in cultural marketing, a strong understanding of fashion, art, and subcultures, and the ability to foster brand collaboration.
Skills & Requirements
Must-have
Cultural Marketing experience
Energy Marketing experience
fashion, art, music and subcultural communities
APAC cultural white spaces identification
Global Culture Innovation Team liaison
Nice-to-have
creative innovation and strategic impact
unifying force, fostering collaboration
amplifying their unique identities
contribute authentically
Key Requirements
Proven experience in Cultural Marketing or Energy Marketing
Deep familiarity with fashion, art, music and subcultural communities