Develop, implement, and monitor promotional initiatives for banking products, creating engaging campaign concepts with a customer-friendly, non-banking tone
Job Summary
Develop, implement, and monitor promotional initiatives for banking products, creating engaging campaign concepts with a customer-friendly, non-banking tone.
Manage the end-to-end promotion process, collaborating with various departments and creative agencies to ensure effectiveness, compliance, and brand consistency.
Optimize promotional funnels across channels, analyze performance data, and experiment with new formats to make banking products more appealing and understandable.
Matching Summary
Develop, implement, and monitor promotional initiatives for banking products, creating engaging campaign concepts with a customer-friendly, non-banking tone.
Skills & Requirements
Must-have
Brand or marketing experience
Promotional initiative management
Customer engagement strategy
Creative copywriting skills
Simplify banking product features
Non-banking tone of voice
Nice-to-have
Dynamic and action-oriented mindset
Proactive experimentation
Fast problem-solving
Data-driven insights
A/B testing familiarity
Key Requirements
Experience in brand or marketing
Ability to design and manage promotional initiatives autonomously
Strong operational aptitude, precision, and agility
Excellent copywriting and simplification skills
Comfort working on multiple projects simultaneously