Join Our Relationship Marketing Strategy Network At Merkle
Merkle
New York, US
On-site
Omnichannel marketing strategies
First-party data utilization
Personalized customer experiences
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences
Job Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
Key responsibilities include supporting and/or leading the creation and delivery of integrated, omnichannel marketing strategies across various channels.
Benefits available include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, and paid holidays.
Matching Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
Skills & Requirements
Must-have
omnichannel marketing strategies
first-party data utilization
personalized customer experiences
customer journey frameworks
CRM, email, SMS, web channels
Nice-to-have
strategic and analytical thinking
data-driven decision-making
client relationship leadership
curiosity about emerging technology
Key Requirements
Extensive experience developing omnichannel customer marketing or CRM strategies
Proven background working with first-party data, personalization, and 1:1 marketing programs
Understanding of segmentation methodologies, persona development, and customer journey design
Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms