Senior Director Of Audience Development And Analytics, The New Yorker
The New Yorker
New York, NY, United States
Base: $135,000-$195,000; bonus/equity: not specifi...
Audience strategy across platforms
Subscription growth
Content strategy optimization
The Senior Director of Audience Development and Analytics will partner with The New Yorker’s editorial, product, and business leaders to shape how audiences discover, engage with, and sustain a relationship with the publication
Job Summary
The Senior Director of Audience Development and Analytics will partner with The New Yorker’s editorial, product, and business leaders to shape how audiences discover, engage with, and sustain a relationship with the publication.
Using analytics, research, and testing, this role guides audience strategy across platforms to drive readership, engagement, and subscription growth.
The ideal candidate will understand The New Yorker’s editorial mission and have experience using data and audience insights to support both journalistic excellence and sustainable business growth.
Matching Summary
The Senior Director of Audience Development and Analytics will partner with The New Yorker’s editorial, product, and business leaders to shape how audiences discover, engage with, and sustain a relationship with the publication.
Salary
Base: $135,000-$195,000; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Audience strategy across platforms
Subscription growth
Content strategy optimization
Audience data ecosystem management
Paid marketing strategy influence
Newsletter strategy guardrails
Nice-to-have
Entrepreneurial and analytically rigorous
Holistic perspective on audience
Intersection of editorial, product, business
Key Requirements
10+ years of experience in media industry
Undergraduate degree in related field
Experience leading cross-functional initiatives
Deep experience in paid marketing strategy
Extensive knowledge of audience and analytics tools