Senior Digital Marketing Manager At Banking / Finance

Me2Works

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Digital strategy and innovation
Digital marketing campaigns
Website and mobile application development
** Me2Works is seeking a Senior Digital Marketing Manager with extensive experience in digital strategy and performance marketing, particularly in the hospitality or finance sectors. The ideal candidate will lead the development of digital marketing initiatives, manage advertising strategies, and oversee website enhancements to drive sales and marketing goals. **

Job Summary

  • Manage the digital strategy, innovation and development of various Digital channels, web/ mobile/ social applications and new features to achieve the overall sales and marketing goals.
  • Lead the development of advertising strategies to enhance website performance utilizing platforms such as Google, Meta, affiliate marketing, SEO, Baidu, and programmatic display networks.
  • Champion regular audits of digital tools and applications to ensure accuracy and quality execution across the Group and hotels.

Matching Summary

Match Score: 75

** Me2Works is seeking a Senior Digital Marketing Manager with extensive experience in digital strategy and performance marketing, particularly in the hospitality or finance sectors. The ideal candidate will lead the development of digital marketing initiatives, manage advertising strategies, and oversee website enhancements to drive sales and marketing goals. **

Skills & Requirements

Must-have

  • Digital strategy and innovation
  • Digital marketing campaigns
  • Website and mobile application development
  • Performance marketing planning
  • Budget management
  • Agency management
  • Cross-functional collaboration

Nice-to-have

  • Tech savvy and innovative mindset
  • Focus on customer needs
  • Drive for results
  • Share information effectively
  • Apply expertise to real-world situations

Key Requirements

  • University Degree in Marketing or Business
  • 8 years Digital Marketing Work Experience
  • 3 years managerial level experience
  • Experience in Hospitality/Luxury Retail/Banking/ITC preferred
  • Website revamp/building experience
  • Mobile and social applications experience
  • Excellent project management experience
  • Familiarity with online tracking software

Work Rights

Not specified

Tailored Resume

Cover Letter