Trade Marketing Specialist

AbbVie

Bogota, Colombia
Trade marketing strategy implementation
Brand visibility and rotation
Point of sale execution
Co-responsible for designing, implementing, and executing the trade marketing strategy, understanding and translating brand needs into impactful strategies and activities across different channels and points of sale

Job Summary

  • Co-responsible for designing, implementing, and executing the trade marketing strategy, understanding and translating brand needs into impactful strategies and activities across different channels and points of sale.
  • Develop and implement trade plans aligned with commercial and brand strategy, managing point of sale execution, displays, POP material, planograms, and activations.
  • Abbott is a global leader in healthcare, creating innovative science to improve people's health and offering professional development with a company recognized as a great place to work worldwide.

Matching Summary

Co-responsible for designing, implementing, and executing the trade marketing strategy, understanding and translating brand needs into impactful strategies and activities across different channels and points of sale.

Skills & Requirements

Must-have

  • Trade marketing strategy implementation
  • Brand visibility and rotation
  • Point of sale execution
  • Channel and region growth identification

Nice-to-have

  • Innovative science for health
  • Professional development opportunities
  • Global company recognition

Key Requirements

  • 3-5 years of experience in Trade Marketing
  • Experience in pharmaceutical industry or mass consumption drugstore channel
  • Knowledge of the Colombian pharmaceutical market
  • Experience in point of sale execution
  • High analytical capacity and commercial indicator management

Work Rights

Not specified

Tailored Resume

Cover Letter