Director, Marketing Data Strategy

Labcorp Drug Dev UK

Burlington, NC, US
Not specified; not specified; comprehensive benefi...
Hybrid (minimum of three in-office days per week)
10+ years marketing data experience
5+ years customer data ecosystem expertise
Adobe analytics and google analytics proficiency
Labcorp Drug Dev UK is seeking a Director of Marketing Data Strategy to enhance their marketing data capabilities and customer data ecosystems. The ideal candidate will have extensive experience in marketing data, analytics, and MarTech, with a focus on driving customer-centric data strategies. This full-time hybrid role offers a competitive benefits package and emphasizes collaboration and flexibility within a supportive work culture

Job Summary

  • The Director will advance the organization's data maturity by embedding best practices in governance, architecture, and activation to enable unified customer understanding.
  • This role is accountable for building a scalable, compliant data infrastructure that supports real-time and batch data activation across all marketing channels.
  • Employees are eligible for comprehensive benefits including medical, dental, vision, life insurance, 401(k), paid time off, and tuition reimbursement.

Matching Summary

Match Score: 85

Labcorp Drug Dev UK is seeking a Director of Marketing Data Strategy to enhance their marketing data capabilities and customer data ecosystems. The ideal candidate will have extensive experience in marketing data, analytics, and MarTech, with a focus on driving customer-centric data strategies. This full-time hybrid role offers a competitive benefits package and emphasizes collaboration and flexibility within a supportive work culture.

Salary

Not specified; Not specified; Comprehensive benefits including Medical, Dental, Vision, Life, STD/LTD, 401(k), PTO, Tuition Reimbursement, Employee Stock Purchase Plan

Skills & Requirements

Must-have

  • 10+ years marketing data experience
  • 5+ years customer data ecosystem expertise
  • Adobe Analytics and Google Analytics proficiency
  • CDP and data warehouse implementation skills
  • Strategic leadership in complex organizations

Nice-to-have

  • Experience with Adobe Experience Cloud platforms
  • Cloud data environment knowledge (Snowflake, AWS, Azure)
  • AI-driven decisioning capabilities
  • Strong stakeholder management at senior levels
  • Matrixed environment collaboration experience

Key Requirements

  • Bachelor's Degree required
  • Ten or more years of relevant experience
  • Five or more years with CDPs and data warehouses
  • Five or more years with digital analytics platforms

Work Rights

Not specified

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