Marketing Lead Analyst _ Mea

The Cigna Group

Dubai, United Arab Emirates
Marketing projects and planning
Customer experience (cx) initiatives
Digital transformation initiatives
The Marketing Lead Analyst – MEA is responsible for leading assigned marketing projects, supporting digital initiatives, and driving Customer Experience (CX) workstreams across the Middle East & Africa

Job Summary

  • The Marketing Lead Analyst – MEA is responsible for leading assigned marketing projects, supporting digital initiatives, and driving Customer Experience (CX) workstreams across the Middle East & Africa.
  • The role combines project execution leadership, marketing planning & CX knowledge, contributing to strategy development, building reporting and KPI frameworks.
  • Collaborate with teams across Marketing, Sales, Product, Digital and Operations and influence stakeholders to ensure timely project delivery.

Matching Summary

The Marketing Lead Analyst – MEA is responsible for leading assigned marketing projects, supporting digital initiatives, and driving Customer Experience (CX) workstreams across the Middle East & Africa.

Skills & Requirements

Must-have

  • Marketing projects and planning
  • Customer Experience (CX) initiatives
  • Digital transformation initiatives
  • Reporting, analytics, and KPIs
  • Stakeholder collaboration and influence

Nice-to-have

  • Strong planning and coordination skills
  • Translate insights into actionable plans
  • Improve customer journeys
  • Digital marketing tools and measurement

Key Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, Digital Marketing
  • 8-10 years of experience in marketing or digital marketing
  • Experience leading marketing project workstreams
  • Experience supporting digital initiatives
  • Strong familiarity with digital marketing

Work Rights

Not specified

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