The Manager of SEO and AEO will support and execute the SEO/AEO strategy for Skechers' direct-to-consumer business, contributing to the end-to-end organic roadmap
Job Summary
The Manager of SEO and AEO will support and execute the SEO/AEO strategy for Skechers' direct-to-consumer business, contributing to the end-to-end organic roadmap.
This role involves partnering with various teams to embed search-first thinking and communicate measurable impacts on business outcomes.
Key responsibilities include executing global SEO + GEO/AEO strategy, monitoring performance, and managing local listings for organic growth.
Matching Summary
The Manager of SEO and AEO will support and execute the SEO/AEO strategy for Skechers' direct-to-consumer business, contributing to the end-to-end organic roadmap.
Salary
$100,000 - $140,000/yr USD
Skills & Requirements
Must-have
Technical SEO
Content strategy
Answer Engine Optimization (AEO)
Local store visibility
Organic media channels
Nice-to-have
Search-first thinking
Business acumen
AI search measurement platforms
Prompt engineering
Key Requirements
4-6 years of SEO experience
Experience managing or mentoring a team
Proficiency in Google Search Console, SEMrush, Botify