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Santander Consumer Bank S.p.A is seeking a CRO & Experimentation Lead Sr. Analyst in Madrid, Spain, to enhance customer-centric transformation through data-driven experimentation. The role requires extensive experience in Conversion Rate Optimization (CRO) and digital optimization, focusing on collaboration across global teams to implement effective strategies.
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Job Summary
Define and maintain a global experimentation roadmap aligned with strategic growth priorities in collaboration with Global Marketing Team.
Design and maintain a standardized global testing framework, including test design methodology, hypothesis structure, statistical validation criteria, documentation standards, and governance processes.
Integrate behavioral science principles into digital journey optimization and diagnose behavioral barriers to conversion.
Matching Summary
Match Score: 75
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Santander Consumer Bank S.p.A is seeking a CRO & Experimentation Lead Sr. Analyst in Madrid, Spain, to enhance customer-centric transformation through data-driven experimentation. The role requires extensive experience in Conversion Rate Optimization (CRO) and digital optimization, focusing on collaboration across global teams to implement effective strategies.
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Skills & Requirements
Must-have
global experimentation roadmap
standardized global testing framework
behavioral science principles
scaling winning tests across markets
digital analytics tools
HTML, CSS and JavaScript knowledge
Nice-to-have
customer-centric and psychologically informed approaches
people-oriented profile
Portuguese language skills
Key Requirements
7+ years professional experience
5+ years CRO, experimentation or digital optimization
Experience in multinational, matrix organizations
Experience in international and multicultural environments
Bachelor's degree in marketing, Business, Analytics, Engineering or related fields